Ciao. Hello. Konnichiwa. Ni hao.

Building international products that need to ship and scale.

I'm Andrea, Lead Product Manager with 8+ years scaling B2B SaaS across US, EU, and APAC markets. Strategic vision, hands-on technical execution. Cornell Tech MBA '24.

Milan New York Tokyo Shanghai

the road so far ↓
8+ years building tech products
6 industries, from tires to AI
10+ markets worked across — US · EU · UK · TR · BR · JP · CN
5+ products taken zero-to-one

Employers & clients along the road

SideChef Tektome Jotto AI Power Reply 2i Rete Gas Prometeon Pirelli Marks & Spencer Sweetguest

The road so far

Four cities, six companies, one through-line: ship B2B products that scale.

  1. 2025 — Present Shanghai, China
    Scale-up FoodTech

    Lead Product Manager · SideChef

    B2B2C FoodTech platform — recipe tech & marketing solutions.

    • Pivoted legacy service architecture to a scalable SaaS model: +50% operational efficiency, $40K upsells in 3 months.
    • Secured $250K in development capital pitching a vision-AI food app & 3D game (React Three Fiber); led zero-to-one MVP.
    • Held 100% roadmap velocity for a $200K ARR account through a 50% workforce reduction via an AI-driven Product Ops framework.
  2. 2024 — 2025 Tokyo, Japan
    Startup AEC

    Global Business Operations Manager · Tektome

    AI-powered compliance & operations SaaS for the AEC industry.

    • Led international expansion: 40+ discovery interviews, 6 global expos; identified the UK as primary growth market.
    • Closed 3 paid pilots with leading European design firms within 30 days of launch; 20+ qualified enterprise opportunities.
    • Unlocked the US compliance market by securing a partnership to legally host regional regulations.
  3. 2024 New York, USA
    Startup AI Analytics

    AI Product Manager (MBA Internship) · Jotto AI

    Real-time enterprise feedback analytics platform.

    • Defined product strategy and MVP roadmap; shipped the first release with engineering and design.
    • Built a data-driven pricing model and user segmentation for go-to-market.
  4. 2022 — 2023 Milan, Italy
    Consulting Energy

    Senior Product Consultant · Power Reply

    Enterprise tech consulting — data infrastructure in regulated environments.

    • Delivered Iride, a real-time log platform on Elastic Stack: 10+ systems integrated, 40GB/day for Italy's leading gas provider.
    • Contributed $450K+ in new business; led a cross-functional team of 5 with 2 direct reports.
  5. 2018 — 2022 Milan, Italy
    Enterprise Automotive

    Product Manager, Fleet Solutions · Prometeon (Pirelli)

    Global industrial tire manufacturer.

    • Built and launched Pro Check — the company's first SaaS — adopted by 100+ clients in 7 countries, 1,000+ inspections/month.
    • Led 10+ engineers and stakeholders across Europe, Turkey, and Brazil; forged 3 strategic automotive partnerships.
    • Concurrent BI Analyst role: built Pro Data dashboards and led Tableau adoption over 20+ years of data.
  6. 2018 Milan, Italy
    Startup Hospitality

    Performance Marketing Manager · Sweetguest

    Series B hospitality-tech startup, official Airbnb partner.

    • Campaigns drove 90%+ of new signups and contributed to a $120K direct investment from Airbnb Italy.

Alma mater

Cornell Tech

MBA '24 — Product Management & AI

New York

Bocconi University

MS Marketing Management '17 · BS Business Management '15

Milan

Selected work

Things I'm proud of shipping.

Power Reply · 2022–23

Iride — real-time log intelligence

Advanced log management system for Italy's gas distribution leader, built on Elastic Stack. Replaced a legacy BPM and ensured data consistency across 10+ systems.

How it works

After a 2-year project to replace the core BPM, the client needed to guarantee data consistency across 10+ systems — spanning everything from technical to commercial and legal. We first had every system generate standardized logs, then built Iride on the Elastic Stack to track every procedure code through the entire application map. We analyzed 30+ procedure types, mapped every possible failure point (1,000+), defined the KPIs to monitor, and wired up automatic ServiceNow ticket creation whenever a threshold is breached.

My role

As Senior Product Manager reporting to Reply's Senior Partner, I led the entire system build — requirements gathering, systems functional analysis, Elastic Stack infrastructure setup, dashboard design, and alert system configuration — managing a cross-functional team of 5 with 2 direct reports.

Results

A critical, fully-integrated system for the client's everyday operations. Closed a deal valued at $440K for Reply, plus additional developments and ongoing system maintenance.

  • Elastic Stack
  • Kibana
  • ServiceNow
  • Data Visualization
  • Log Management
Prometeon · 2018–22

Pro Check — first SaaS at Pirelli's spin-off

Pirelli's first tire and vehicle management SaaS, built from inception to 100+ clients across 7 countries with 1,000+ inspections per month.

How it works

Fleet and tire dealer technicians run quarterly tire and vehicle inspections using Bluetooth tools connected directly to a smartphone app. Tread depth and pressure readings are sent to the cloud in real time; the system calculates residual tire life and generates advanced maintenance reports. Technicians can also log damage with photos and notes. A shared tire database enables cross-management between fleets and authorized dealers — tires are tracked from purchase through every maintenance and retread cycle.

My role

As Product Manager, I oversaw the full product lifecycle — from requirements gathering through post-launch performance analysis. I led 10+ engineers and stakeholders across Europe, Turkey, and Brazil, coordinated the Digital Solutions team, and forged 3 strategic automotive partnerships.

Results

Pro Check was adopted by 100+ clients across 7 countries, generating an average of 1,000 tire inspections per month by the time I left the company.

  • SaaS
  • iOS & Android
  • TPMS Sensors
  • Bluetooth Devices
  • Roadmapping
  • International Leadership
Tektome · 2024–25

Tektome Suite — AI-powered compliance

AI platform for design intelligence and compliance management in architecture and construction. I led its first international expansion, landing 3 paid pilots in 30 days.

How it works

Two modules, one platform. KnowledgeBuilder ingests unstructured project data — drawings, markups, meeting minutes, reports — and structures it into reusable knowledge so teams don't repeat past mistakes. ReqManager centralizes every law, standard, and client requirement into searchable summaries linked directly to project documents, with tracking, collaboration, and audit-ready records. Together they form a live compliance layer that runs alongside the design process — catching omissions before they become costly rework.

My role

As Global Business Operations Manager and Growth PM, I led Tektome's first international expansion. I conducted 40+ discovery interviews with design and construction firms, represented the company at 6 global expos, and defined the UK as the primary growth market. I also unlocked the US compliance market through a strategic partnership.

Results

Introduced at 6 international expos, generating 20+ qualified enterprise opportunities across Europe and the US. Closed 3 paid pilots within 30 days of the international launch.

  • AI Compliance
  • OCR & Document Parsing
  • GTM Strategy
  • International Expansion
  • Regulatory Localization
Prometeon · 2018–19

Pro Data — real-time market intelligence

Desktop and mobile dashboards aggregating global tire market data — built proactively, became the company's go-to BI tool. My work drove enterprise-wide Tableau adoption.

How it works

Every month, tire manufacturers' associations release market data in disparate formats — each competitor, region, and segment in its own shape. I consolidated all of it into a single set of Tableau dashboards: a deep desktop version with calculated KPIs and qualitative commentary uploaded monthly, plus a mobile version tuned for market shares and sales KPIs. Executives and sales teams could pull up the numbers on the go during client meetings — no more stitching spreadsheets together.

My role

I proactively developed this project during spare time, independently gathering data sources and building both desktop and mobile dashboards. No one asked for it — I saw the gap, filled it, and the C-suite noticed.

Results

The COO/CCO invested in Tableau licenses for the entire Sales & Marketing team. I was subsequently promoted to Product Manager for Fleet Digital Solutions.

  • Tableau
  • Data Visualization
  • Market Analysis
  • Sales Forecasting
  • Mobile Dashboards

Skills & tools

PM strategy backed by hands-on technical depth.

Technical, AI & Data

  • API Architecture
  • LLM Workflows
  • Agentic Coding
  • N8N
  • OpenCode
  • Claude Code
  • Elastic Stack
  • React / R3F
  • Three.js
  • Expo
  • Python
  • SQL

100+ hours logged with OpenCode & Claude Code — this website is exhibit A.

Strategy & Leadership

  • Go-to-Market
  • Product-Led Growth
  • Roadmapping
  • International Expansion
  • Cross-Functional Leadership
  • Localization
  • KPI Definition

Ops & Design

  • Agile / Scrum
  • Jira
  • Figma
  • Notion
  • Miro
  • Salesforce
  • HubSpot
  • Zapier
  • ClickUp
Andrea Cappa

Ciao — beyond the resume

I've lived and shipped products in Milan, New York, Tokyo, and Shanghai. I speak English and Italian natively, decent Spanish, and survival Mandarin.

Off the clock: 20+ years of acting, tennis, 3D printing and woodworking — I like building things in the physical world too. Professionally curious about cross-border payments, AI agents, health tracking, and mobile games.

Looking for a PM who can talk strategy with the board and architecture with the engineers? Let's talk.